Listening to and Learning from Consumers’ Feedback
Feedback from customers and consumers is an important factor that drives The Company towards developing quality products in response to their needs and satisfaction. We use multiple channels to collect feedback and opinions about our food products from our customers and consumers. This is in accordance with the customers and consumers’ complaint management policy, the trading and export complaint management policy, and the product recall policy. Communication channels available are the Consumer Center, direct contact to the Company, emails, websites, and online social platforms such as Facebook and web boards.
The Consumer Center offers integrated services in providing information, receiving complaints, and servicing, as well as taking orders and delivering our products. We have set three levels of complaint management based on the severity of the issues. The Consumer Center acts as a central operator sending the complaints to responsible departments, and following up with the investigation until the issue is resolved. Complaints received from other communication channels will also be sent to the Consumer Center to be processed.