We operate and franchise restaurants and food courts and provide on-site catering services. As of 31 December 2022, we operated 5,101 franchised or owned restaurants, including 4,620 franchised branches under Five Star brand, 111 owned and 84 franchised restaurants under Chester’s brand, 271 of other restaurants under various brand names such as HiPork, Jaosua Roasted Duck, Star Coffee as well as 15 branches of restaurants under the brand names Farmfactory, Jin Long and Ramen Habu, which are our pilot projects, and 12 food courts under Food World banner across Thailand.
Five Star Franchise platform
The flagship of this franchise chain, “Five Star,” serves fried and grilled chicken and other chicken-based meals. Five Star outlets are set up as either restaurants or kiosks at a variety of locations throughout Thailand, ranging from hospitals and schools to the sites of wholesale distributors. Other franchise brand under Five Star includes HiPork restaurants which serve fried and grilled pork products, Hainanese chicken rice restaurants, Iron Pan premium street food restaurants, Jaosua Roasted Duck outlets, and Star Coffee outlets.
Chester’s Franchise and Owned Restaurant platform
Our Company, operating through Chester’s, acts as a franchise owner of a QSR chain and operate owned Chester’s restaurants. The outlets are located in high-traffic areas such as shopping malls, hypermarkets, cinemas and gas stations and their sizes and layouts are catered to meet each outlet category’s needs. Chester’s serves a variety of healthy rice meals accompanied by different meats, grilled chicken, fried chicken and snacks such as French fries.
Food World’s food court and catering
CPFRF, our subsidiary, operates the food court and catering services business in Thailand under Food World and caters to healthcare providers, academies, office buildings and event organizers.
Other restaurant business
We also own and continue to introduce new restaurant brands to meet the demands of our customers, with brands such as Farmfactory, Jin Long, Ramen Habu and others.