Thailand's Department of Livestock Development, in collaboration with the Asian Productivity Organization (APO) members, including government officials, lecturers, farmers, and experts from 19 countries, lauded CP Foods' "Kroksomboon" Broiler Farm for its outstanding adoption of smart farming technology. This farm has successfully enhanced productivity using innovative digital solutions while upholding animal welfare standards. The insights and best practices gained will be disseminated to boost small-scale farmers throughout the Asia Pacific region, thereby aiding in regional food security.

Ratchada Asisonthisakul, Director of the Special Project Promotion Division at the Thailand Productivity Institute, emphasized the farm visit as an invaluable educational experience. APO members from diverse Asia Pacific nations gained insights into the utilization of smart farming systems and best practices in broiler farming. The knowledge acquired is anticipated to modernize livestock farming in the region, both practically and at the policy level, and to enhance the competency of the new generation of farmers.

"CP Foods' involvement in the APO Study Tour and advancements in Smart Chicken Farming will empower participants to implement smart farming strategies in their countries, enhancing farmer skills and regional food security," stated Ratchada. Dr. Mukund Marotrao Kadam, Associate Professor at the Poultry Research and Training Center, Department of Poultry Science, Nagpur Veterinary College, under the Maharashtra Animal & Fishery Science University, praised the farm's management and biosecurity measures. He stressed that the expertise shared by CP Foods will be conveyed to farmers, students, and stakeholders, thereby promoting growth in the livestock industry.
Surachate Pinklao, Senior Director at CP Foods, emphasized the company's dedication to creating advanced 'Smart Farms' with a strong focus on animal welfare. Kroksomboon Farm, selected by the Livestock Development Department for a case study visit by APO member countries, showcases CP Foods' commitment to producing high-quality, safe, and chemical-free poultry. The farm utilizes cutting-edge digital technology and IoT systems for effective farm management and animal care, guaranteeing round-the-clock monitoring of animal health and wellbeing.
Kroksomboon Farm, acclaimed for its pioneering methods in poultry farming, distinguishes itself by antibiotics free and non- using growth promoters. Its flagship product, Benja Chicken, represents CP Foods' premium food added nutritional value as the world's first poultry natural fed with brown rice and other superfoods such as flaxseed. Benja Chicken has been raised under animal welfare practices without antibiotic use throughout the entire lifespan, making the chicken healthy and strong. It was also certified by the National Sanitation Foundation (NSF) for being 100% raised without antibiotics and no hormones added. Benja Chicken has garnered recognition from esteemed global organizations, including the International Taste Institute and THAIFEX-Anuga Asia (the Asia leading food and food technology event annually organized in Thailand).
The Asian Productivity Organization (APO), a key international body in the Asia-Pacific region dedicated to enhancing productivity, included the visit to Kroksomboon Farm as a critical component of their international seminar. This event, focusing on Smart Poultry Farming, was designed to facilitate the sharing of knowledge and best practices among government representatives, educational experts, and small and medium enterprise (SME) leaders in the livestock sector.